Deep Dive

Introducing Contrary Research

By Kyle Harrison



September 14, 2022

Reading Time

2 min

Every Company Has a Story

Every company represents a story. While Contrary has traditionally focused on people leading up to company formation and through the early life of a young startup, the technology and markets also tell stories fundamental to each iconic business.

In this spirit, we've launched a new initiative to better understand and communicate the bigger picture of every private company: Contrary Research.

What is Contrary Research?

Contrary Research is the central hub for thoughtful analysis of the world's fastest-growing technology companies. We do the hard work of bringing disparate insights together in a clear and concise way to help you better understand companies that are otherwise hard to dig into.

We touch on all types of technology companies, because their stories so often weave together: public, private, early and late stage, hardware, software, and everything in between. But as our content base develops, private technology companies will continue to be the focus.

So whether you're a founder, investor, operator, journalist, limited partner, or just a tech fan, Contrary Research is your home for understanding any private technology company.

Follow Along

To learn more about Contrary Research, check out our new website and subscribe or follow us on Twitter to get the latest private market insights.

Disclosure: Nothing presented within this article is intended to constitute legal, business, investment or tax advice, and under no circumstances should any information provided herein be used or considered as an offer to sell or a solicitation of an offer to buy an interest in any investment fund managed by Contrary LLC (“Contrary”) nor does such information constitute an offer to provide investment advisory services. Information provided reflects Contrary’s views as of a time, whereby such views are subject to change at any point and Contrary shall not be obligated to provide notice of any change. Companies mentioned in this article may be a representative sample of portfolio companies in which Contrary has invested in which the author believes such companies fit the objective criteria stated in commentary, which do not reflect all investments made by Contrary. No assumptions should be made that investments listed above were or will be profitable. Due to various risks and uncertainties, actual events, results or the actual experience may differ materially from those reflected or contemplated in these statements. Nothing contained in this article may be relied upon as a guarantee or assurance as to the future success of any particular company. Past performance is not indicative of future results. A list of investments made by Contrary (excluding investments for which the issuer has not provided permission for Contrary to disclose publicly, Fund of Fund investments and investments in which total invested capital is no more than $50,000) is available at

Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by Contrary. While taken from sources believed to be reliable, Contrary has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Please see for additional important information.


Kyle Harrison

General Partner @ Contrary

General Partner @ Contrary. Kyle leads Contrary’s investing efforts for companies from seed to scale. He’s previously worked at firms like Index and Coatue investing in companies like Databricks, Snowflake, Snyk, Plaid, Toast, and Persona.

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