This week at OpenAI’s DevDay, Sam Altman unveiled Dots, an always-on personal AI agent. Dots enters the AI-assistant market around the same time as viral agentic assistant Instinct, which raised $1 billion this week at a $10 billion valuation, and Meta’s Muse agent, which launched on September 8. In a CNBC interview, OpenAI CFO Sarah Friar accidentally referred to Dots as “Muse,” an error that accentuated the similarities in the two products’ naming, positioning, and avatar design.
Several days later, Meta’s Muse hit 3 million weekly prompting users, demonstrating rapid adoption despite reports of several privacy incidents since launch. In one case, Muse shared YouTuber Matt Robb’s home address to a Facebook Marketplace buyer without Robb’s permission; the buyer subsequently arrived at his residence. Other users reported similar behavior, prompting Meta to release a dedicated hotfix. Separately, a user claimed that Muse read their private messages without permission, and Amazon blocked Muse from its shopping platform.
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