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BeReal logo

Consumer Social

BeReal is a social media app designed to meet changing preferences around social media use by showcasing life without filters. Each day, users are prompted to post a photo within a randomized 2 minute window, encouraging them to allow their friends an unfiltered glimpse at their daily lives. If users do not post that day, they can’t view content that has been recently posted by their friends. The app is known for its simplicity, and was the first mainstream social platform to leverage a dual camera, a feature that Instagram, TikTok, and Snapchat have since replicated. Unlike most social platforms, BeReal is not designed for users to grow their following and focus on building existing relationships between people by removing the opportunity to stage, filter, and edit photos. BeReal’s emphasis of authentic content is intended to differentiate it from other social media.

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