On average, sales representatives only spend one-third of their time selling, with the rest focused on researching and organizing leads. Several companies, like ZoomInfo and D&B Hoovers, have worked to provide access to additional data on leads. Unfortunately, most have unreliable data accuracy. As of August 2019, only 8% of sales and marketing professionals said their data was sufficiently accurate.
Apollo.io is a B2B sales intelligence and engagement platform that provides sales teams with access to contact data for over 220 million contacts and tools to engage with these contacts in one platform. By helping sales professionals find the most accurate contact information and automating the outreach process, Apollo.io streamlines customer engagement. The company’s community-based approach to crowdsourcing data gives users maximum coverage while ensuring data accuracy, and has positioned Apollo.io as an emerging competitor to legacy data platforms.