Motive

The trucking industry represents a key pillar of economic activity in the US. In 2021, trucks moved 72.5% of America’s freight by weight, equating to 10.93 billion tons. In the same year, the industry earned $876 billion in revenue and employed 3.5 million truck drivers. That revenue figure represents a sharp 20% increase from 2020.

Motive offers a full-suite, vertical-specific application which consolidates many software tools required for running a trucking and logistics business, including vehicle tracking, telematics, compliance, trucker safety, maintenance, spend management and more. With this approach, Motive seeks to position itself as a mission-critical OS for trucking professionals.