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IPSY is a beauty subscription service that offers personalized monthly makeup and beauty samples. Its core membership product sends members five curated makeup and skincare samples each month based on user preferences. Users take a “beauty quiz” to get started and then receive boxes with products valued at up to $70 for the price of $14/ month. It uses customer data and predictive algorithms to tailor its boxes to users’ individual needs and preferences. Through the company's ecommerce shop, members can also access discounted full-sized products.

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