Perspective

The Week Generative AI Went Mainstream

By Kyle Harrison

Updated

February 11, 2023

Reading Time

2 min

This week has been an important milestone for AI, as generative AI has moved closer to mainstream adoption. 2023 has seen a lot of AI-related developments and news so far.

Microsoft has launched the much anticipated new version of its search engine Bing, powered by an upgraded version of the technology that is underpinned by ChatGPT-3 from OpenAI. The company is also launching new AI-enhanced features for its Edge browser, promising that the two will provide a new experience for browsing the web and finding information online.

Google announced their ChatGPT-3 competitor Bard, describing the tool as an “experimental conversational AI service” that will answer users’ queries and participate in conversations. It also announced AI-enhanced features for Google Maps, Search, and Translate. Meta is fast-tracking its efforts to put AI products into customers’ hands and Zuckerberg is directly involved in steering the initiatives. China’s Baidu and Alibaba are working on their own AI chatbots. Quora has opened public access to its new chatbot app, Poe, which lets users ask questions and get answers from a range of AI chatbots.

The world of startups saw a lot of impressive moves this week as well. The video editing startup Runway announced a new offering that will enable people to generate new videos using words and images. Another video editor, Invideo, dropped a product demo for a similar offering. A new startup, Galileo AI, that lets you use natural language to generate user interface design just launched. OpenAI rival Cohere is in talks to raise funding at $6 billion plus valuation. TripActions is incorporating ChatGPT to learn a users’ preferred airlines, hotels and restaurants, and factor those options into a proposed travel itinerary. A Stripe alum launched a new product, a ChatGPT-like assistant that lives on your Mac desktop & integrates into your apps to query documents and write context-rich emails. Version 1 of a new tool called Stable Attribution decodes AI-generated images generated into the most similar examples from the data the model was trained with to help with attribution. The writing tool Lex announced a new feature called AI Write to replace any highlighted text with a high-quality rewritten version with a click. Here’s a generative AI startups database that captures the rapidly growing landscape. In case you missed it, here's our meme on OpenAI.

Important Disclosures

This material has been distributed solely for informational and educational purposes only and is not a solicitation or an offer to buy any security or to participate in any trading strategy. All material presented is compiled from sources believed to be reliable, but accuracy, adequacy, or completeness cannot be guaranteed, and Contrary LLC (Contrary LLC, together with its affiliates, “Contrary”) makes no representation as to its accuracy, adequacy, or completeness.

The information herein is based on Contrary beliefs, as well as certain assumptions regarding future events based on information available to Contrary on a formal and informal basis as of the date of this publication. The material may include projections or other forward-looking statements regarding future events, targets or expectations. Past performance of a company is no guarantee of future results. There is no guarantee that any opinions, forecasts, projections, risk assumptions, or commentary discussed herein will be realized. Actual experience may not reflect all of these opinions, forecasts, projections, risk assumptions, or commentary.

Contrary shall have no responsibility for: (i) determining that any opinions, forecasts, projections, risk assumptions, or commentary discussed herein is suitable for any particular reader; (ii) monitoring whether any opinions, forecasts, projections, risk assumptions, or commentary discussed herein continues to be suitable for any reader; or (iii) tailoring any opinions, forecasts, projections, risk assumptions, or commentary discussed herein to any particular reader’s objectives, guidelines, or restrictions. Receipt of this material does not, by itself, imply that Contrary has an advisory agreement, oral or otherwise, with any reader.

Contrary is registered with the Securities and Exchange Commission as an investment adviser under the Investment Advisers Act of 1940. The registration of Contrary in no way implies a certain level of skill or expertise or that the SEC has endorsed Contrary. Investment decisions for Contrary clients are made by Contrary. Please note that, although Contrary manages assets on behalf of Contrary clients, Contrary clients may take any position (whether positive or negative) with respect to the company described in this material. The information provided in this material does not represent any investment strategy that Contrary manages on behalf of, or recommends to, its clients.

Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, company or product made reference to directly or indirectly in this material, will be profitable, equal any corresponding indicated performance level(s), or be suitable for your portfolio. Due to rapidly changing market conditions and the complexity of investment decisions, supplemental information and other sources may be required to make informed investment decisions based on your individual investment objectives and suitability specifications. All expressions of opinions are subject to change without notice. Investors should seek financial advice regarding the appropriateness of investing in any security of the company discussed in this presentation.

Please see www.contrary.com/legal for additional important information.

Authors

Kyle Harrison

General Partner @ Contrary

Kyle leads Contrary’s investing efforts for companies from seed to scale. He’s previously worked at firms like Index and Coatue investing in companies like Databricks, Snowflake, Snyk, Plaid, Toast, and Persona.

See articles

© 2026 Contrary Research · All rights reserved

Privacy Policy

By navigating this website you agree to our privacy policy.