Digital marketplaces are reshaping retail by pushing the luxury fashion industry into online sales. This is a trend that only grew during the COVID-19 pandemic. Related to this, streetwear is increasingly becoming a big part of mainstream fashion, merging high-end labels with youth culture. GOAT Group is a holding company that house 4 luxury fashion platforms — GOAT, alias, Flight Club, and Grailed — for primary and secondary sales of sneakers, streetwear, apparel, and accessories online and offline through peer-to-peer and consignment-based marketplaces.
GOAT – The “Greatest of All Time” Marketplace for Sneakerheads
How fake Air Jordans turned these L.A. pals’ sneakerhead dream into a powerhouse platform
Goat CEO: Company has seen growth during the pandemic, Jordan sneakers among most popular
These two college buddies quit their jobs on the same day, and eleven years later they’ve raised $100 million to rule the ‘sneakerhead’ market
How Does GOAT Make Money? Business Model Of GOAT
GOAT: The Journey of a Sneaker-head