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Digital marketplaces are reshaping retail by pushing the luxury fashion industry into online sales. This is a trend that only grew during the COVID-19 pandemic. Related to this, streetwear is increasingly becoming a big part of mainstream fashion, merging high-end labels with youth culture. GOAT Group is a holding company that house 4 luxury fashion platforms — GOAT, alias, Flight Club, and Grailed — for primary and secondary sales of sneakers, streetwear, apparel, and accessories online and offline through peer-to-peer and consignment-based marketplaces.

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