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Whatnot is a livestream platform and marketplace that enables collectors and enthusiasts to connect, buy, and sell verified products. Livestream shopping is a fusion of online entertainment and ecommerce that has seen massive growth in China since its emergence during Alibaba’s Taobao Live launch in May 2016. Having launched with a focus on collectibles like Funko Pops and sneakers, Whatnot has since expanded into other collectible categories like watches, trading cards, NFTs, and 50+ other collectible types

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