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Consumer Social

Health & Wellness

Strava is an online network where runners and cyclists can record their activities, compare performance, and compete with their community.

Personal health and fitness has been a popular consumer activity, with ~20% of people working out daily. The demand for fitness and wellness platforms spiked during the COVID-19 pandemic, jumping from 50% of gym-goers using social workout platforms to 75%.

Though Strava was founded before the pandemic, its social platform allows individuals to log their exercise and receive data analytics while connecting with others. Unlike other apps specific to wearable devices, Strava welcomes all athletes regardless of device or training level.

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