secondary logo


Reddit logo

Consumer Social

Reddit is a social news aggregator and discussion platform, touted as the “front page of the Internet.” Reddit users anonymously follow communities, creating a sense of belonging that broad-based platforms struggle to replicate.

The proliferation of social media platforms allowed anyone with any interest from around the world to interact with each other. However, as social media usage grew, user habits evolved. Users are starting to look for alternatives to broad-based platforms, like Facebook and Instagram, and many are moving towards more niche platforms driven by interests, like TikTok, where they can find a deeper connection to like-minded communities.

Many of those like-minded communities are choosing to congregate on Reddit.

Full Memo