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With over 4,000 app integrations, Zapier is a central hub connecting triggers and actions, allowing any prosumer (professional consumer) to automate workflows without writing a single line of code.

The average business today will use 88 applications across their organizations, and business professionals use 9.4 applications per day to complete their work. Knowledge workers are the majority of the labor force, representing over 100 million workers in the United States, and 82% use or are planning to use automation software.

While more robust integration platforms exist, like Mulesoft, Workato, and Tray, Zapier focuses on ease-of-use for the long-tail of prosumers.

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