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Zepto is a grocery and consumer product rapid delivery company founded on the idea that faster delivery speeds could lead to better (instead of worse) unit economics. Zepto’s bet is that if it can deliver groceries faster than competitors using well-designed technology, hyper-local infrastructure, and a rigorous operating cadence, it would be possible to serve more customers per unit of labor time, saving costs while generating a superior user experience. Although early in its lifecycle, this bet appears to have paid off, and the company has already seen significant traction.

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