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Businesses are increasingly reaching their customers online. In the US, the fraction of retail sales conducted online rose from 17% in 2019 to an estimated ~24% in 2022. Globally, this proportion rose from 15% to ~22% over the same time period.

Stripe is a developer-oriented payments company that enables businesses of all sizes to accept credit card payments easily and quickly. Having launched in 2010, Stripe has significantly impacted the payments industry and is used by companies such as Amazon, Instacart, Zoom, Slack, and Shopify. Millions of businesses of all sizes — from startups to Fortune 500s — now use Stripe to accept payments, send payouts and manage their businesses online. Stripe’s aim is to build and modernize online financial infrastructure in the service of its stated mission to “increase the GDP of the internet”.

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